Here’s where it started:

The sketch was created in SketchBook Pro by the mega-talented Yvan Meunier, based on a glamourous self-portrait he took of himself in Ed’s future pose. With the sketch finalized and approved, he then started to sculpt the pose using a paper-based clay.

The model is then dried for two days, part of which is done in an oven at a very low temperature. At this point, the piece is ready to sculpt.

The sculpting is done much like a traditional wood carving but in a much smaller scale. Final details were made using a small rotary tool for precision.

The head was created separately, sculpted to a slightly bigger scale to allow for more detail. As you can see, we made some last minute adjustments to his beard!

Check the beard. Too Bunyan!

Once all pieces were complete, they were then shot and inserted into Photoshop for final revisions.

In Photoshop, much of the detail that gives Ed his “folk art” sculpture look was added for affect.

So, there’s our guy. Waiting to grace the carton of thousands of cases of Alpine beer next month. Special thanks for the details of this post to Yvan Meunier and to our friends at Extreme Group. 

Check back tomorrow for a sneak peak of the cartons you’ll start to see across New Brunswick in the coming weeks! As always, I’d love to hear any thoughts or comments you have on Ed, the process, or anything else we’re doing. Leave a note here on the blog, or send me a note at ray@moosecalls.ca. 

Cheers,
Ray